We have experience across many different therapeutic areas. Oncology and hematology are specific areas of focus as many new drug launches in the past five years have been in these areas, as well as in rare diseases.
Creative Research Designs Inc. owns a proprietary database of oncologists and hematologists, which we believe to be one of the most extensive and up-to-date in Canada. It covers BC, Alberta, Manitoba/Saskatchewan, Ontario, Quebec and the Atlantic provinces.
Over the course of the past five years, about one in four Canadian hematologists, medical oncologists and hematologist-oncologists have participated in one of our research projects.
In 2015/2016 we conducted a self-sponsored survey about digital engagement among Canadian oncologists and hematologists.
90 physicians participated. Click to see the results below. It's a video!
A non-profit organization wanted to better understand their stakeholders with the goal to deepen engagement. We conducted interviews with clients and donors as well as with internal stakeholders and community partners. In addition to talking about their experiences with the organization, we also wanted to get a sense of people’s emotional connection to the brand.
Drawing on our expertise in anthropology, we came up with an unusual approach. We asked people to tell us which piece of music came to mind when they thought about the organization and its work. The result had amazing impact! It provided the management team with a visceral understanding of feelings toward the brand. This and other learning from the study helped shape the stakeholder engagement strategy.
What do you think about music as a research tool?
Drop us a line!
Would you be interested in a device that trains your brain? A Toronto-based startup had developed amazing technology that is able to measure brainwaves and report to users via a cell phone app what is going on in their heads. While there was some product uptake, interest in ‘brain improvement’ was fairly limited.
The company thought about repositioning their device and targeting a different market. Creative Research Designs helped make this strategic decision by sizing the potential new market, segmenting it, identifying the most promising targets, profiling target segments, and facilitating a qualitative exercise to better understand target segments, in order to develop and test advertising ideas.
Today, this wearables company is no longer a startup, but a scale-up. Want to know who it is?
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