Methodological expertise

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Methods offered include online surveys, phone surveys, one-on-one interviews via phone or in person, online discussion boards, in-person focus groups, ethnographic interviews and observations, digital self-ethnography.

In addition, we have developed a unique hybrid methodology that delivers reliable quantitative data plus in-depth exploration of your topic of interest within the same study. An ideal approach for small samples and small budgets (see right).

Types of studies we frequently conduct include: 

• ATU/tracking (quant)
• Demand forecasting studies (quant)
• Segmentation and market sizing (quant)
• Customer engagement research and Voice of Customer (qual and quant)
• Pre/post campaign effectiveness studies (quant)
• Market landscaping (qual and quant)
• Customer understanding (qual)
• Concept testing (qual)
• Advertising/message testing (qual)
• Patient support program research (qual) 
• Stakeholder interviews (qual)
• Ethnography / digital ethnography (qual)